How Do You Get Others to Read Your Blog?

It’s a question all of us bloggers have. 

We have a point we want to get across. A message. An adventure. We want to share our wisdom, our mistakes, our discoveries. But sharing these “important” milestones in our lives does not always increase our readership. As I’ve said before, the average blog reader only has X amount of hours/minutes/seconds to read what you have to say. 

How do you get them to read YOU instead of/along with others around you?

As you know, I also write a blog at work. At first it was for announcing new publications and nothing else. I took it over three years ago and have been working on it ever since. It was/is a business blog, and I always put that spin on that in my writing. Always tried to keep it sounding a bit formal.

Today I had a talk with my boss, someone who is experienced, articulate, and has his finger on the pulse of the proverbial social media world. And he told me it was time for the company — me — to change the sound of our blog.  That today’s reader wants conversation. Wants to be part of the conversation. Not dictated by it.

Now, it’s funny. I’ve made my personal blog casual and friendly. I have always treated my readers as friends. But I always thought work was supposed to be different. That it was supposed to be slightly conservative and formal, friendly yet polished. It was “the company” giving advice, not the writer.

But the world has changed. Successful companies listen to their customers and followers. They understand they don’t have all the answers, but want to give you what answers they do have. And often what they offer is just what you are looking for. 

So how does this advice help us every day bloggers? How does it help us get more readers, more followers, more friends?

I think the most important thing to remember is that it’s the tone of the conversation that matters, both in person and on the Internet. You still have to have a professional approach to proper grammar, sentence structure, and a beginning, a middle, and an end to your story. You need to make a point.

But you also should be having a conversation with your readers. Make them feel comfortable about what you write. Even if they don’t agree with your point of view, an inclusive conversation makes them want to read to the end.

I am looking forward to being more “casual” at work in my approach to connecting with readers and customers. I want them to know I care, the company cares. There will be no sales tags at the end of each blog; only information that can hopefully make their life easier.

That’s the approach I’ve already taken here. And thought I don’t have a lot of followers, every day brings a surprise, a smile, and a chance to make a new friend. 

How do you approach getting more readers of your blog?

I’m Published! (Kinda)

I like to say I’m a writer before anything…except being a wife, grandmother, friend, mother-in-law….you know what I mean.

I finished my final edit on my first novel yesterday.

I should be screaming HUZZAH!!

But all I can say is….are you sure it’s the final edit?

Now, that book has been around for 15+ years. Do you know what you were doing 15 years ago? Ha…me neither. Except writing this book. Which was inspired by a role playing world I was involved in 20+  years ago.

Now, less you think I’ve been dickering with this book and this book only for 15 years, I’ve also written its sequel, plus a brand new novel and its sequel.

Why don’t I send it out to publishers/agents?

I’ve been there done that. And the truth is….who knows…maybe in this world of a thousand new books being published per day it doesn’t exactly float the right person’s boat.

So I’ve decided to self publish. Not the big, pay-up-front deals, but some of the smaller pay-as-you-go gigs. I don’t anticipate selling a lot of books, but the reason I want to see my words in print is because I want to give my novels to friends and family so they can see who I really am.

I’ve been a mother, a wife, a secretary, a bed and breakfast owner, an Internet data conversion specialist, a soccer and baseball mom, a grandmother, a sister, a friend. I’ve raised two kids and five dogs and four cats, lived in 7 houses, and two states. I want those I know and love to see my “other” side before it’s too late.

So what is the purpose of today’s blog?

I am not discouraging those of you who have found agents/publishers and been able to get your books out there. That’s what it’s all about. I am not saying don’t keep submitting. The big publishing houses are the way to go if you can get them to notice you.

But what I am ALSO saying is not to wait 15 years like I did to see your work in some place other than a computer screen. Whether you print it out and photocopy it, or go the professional self-publishing route or the simple self-publishing route, don’t wait until your novel is perfect. It’s never going to be.

You are a writer because you love to write. You know you want others to see your passion — that’s why you wrote the damn book. Show it off! Get it out there! Give some copies away for free then talk about them everywhere! Blogs, Twitter, church — it doesn’t matter. FIND A WAY TO GET YOUR WORDS OUT THERE!

Don’t wait for your descendants to publish your work.

They might just change the main character’s name from Anna to Osama.