How Do You Get Others to Read Your Blog?

It’s a question all of us bloggers have. 

We have a point we want to get across. A message. An adventure. We want to share our wisdom, our mistakes, our discoveries. But sharing these “important” milestones in our lives does not always increase our readership. As I’ve said before, the average blog reader only has X amount of hours/minutes/seconds to read what you have to say. 

How do you get them to read YOU instead of/along with others around you?

As you know, I also write a blog at work. At first it was for announcing new publications and nothing else. I took it over three years ago and have been working on it ever since. It was/is a business blog, and I always put that spin on that in my writing. Always tried to keep it sounding a bit formal.

Today I had a talk with my boss, someone who is experienced, articulate, and has his finger on the pulse of the proverbial social media world. And he told me it was time for the company — me — to change the sound of our blog.  That today’s reader wants conversation. Wants to be part of the conversation. Not dictated by it.

Now, it’s funny. I’ve made my personal blog casual and friendly. I have always treated my readers as friends. But I always thought work was supposed to be different. That it was supposed to be slightly conservative and formal, friendly yet polished. It was “the company” giving advice, not the writer.

But the world has changed. Successful companies listen to their customers and followers. They understand they don’t have all the answers, but want to give you what answers they do have. And often what they offer is just what you are looking for. 

So how does this advice help us every day bloggers? How does it help us get more readers, more followers, more friends?

I think the most important thing to remember is that it’s the tone of the conversation that matters, both in person and on the Internet. You still have to have a professional approach to proper grammar, sentence structure, and a beginning, a middle, and an end to your story. You need to make a point.

But you also should be having a conversation with your readers. Make them feel comfortable about what you write. Even if they don’t agree with your point of view, an inclusive conversation makes them want to read to the end.

I am looking forward to being more “casual” at work in my approach to connecting with readers and customers. I want them to know I care, the company cares. There will be no sales tags at the end of each blog; only information that can hopefully make their life easier.

That’s the approach I’ve already taken here. And thought I don’t have a lot of followers, every day brings a surprise, a smile, and a chance to make a new friend. 

How do you approach getting more readers of your blog?

13 thoughts on “How Do You Get Others to Read Your Blog?

  1. I try to use a conversational style, though sometimes I slip into something more formal. It’s kind of a mystery to me what draws people to read a blog. I really value the readers (usually other bloggers) with whom I feel I have a relationship and an ongoing interaction.

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  2. Good post! I find my photos attract many and then they read my poetry! I try to connect with every person who responds with a comment. It is fun learning to know so many different people from all over the world.

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  3. I am always attracted to the pictures first ( a picture is worth a 1000 words, as they say) and then for the text . If the picture is interesting or pretty I think the text will be interesting as well 😀

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    1. I think that’s important…a picture IS worth a thousand words. Except when I come across short poems like haikus. I find myself reading those first, then take a good look at the image that goes with. That’s probably because I can’t write a haiku worth a haiku’s worth!

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      1. I LOVE pictures so I always look at the picture first, this is why you are a writer and I am a painter 😀

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  4. I don’t think about adding viewers. I write about things that interest me and ask questions. I did slightly change my blog format this year because I realize how important the comments I get are. Blogs are great as getting a conversation started. I. D.o.n.t know if this helps or not

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    1. I agree and do the same. I think we all write about what interests us. I thought it was interesting that my company is turning less “formal” in its blogging approach. Maybe we just take little longer to catch up. But I also know people ask how to get their word out. One hand helps the other, right?

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