We have a point we want to get across. A message. An adventure. We want to share our wisdom, our mistakes, our discoveries. But sharing these “important” milestones in our lives does not always increase our readership. As I’ve said before, the average blog reader only has X amount of hours/minutes/seconds to read what you have to say.
How do you get them to read YOU instead of/along with others around you?
As you know, I also write a blog at work. At first it was for announcing new publications and nothing else. I took it over three years ago and have been working on it ever since. It was/is a business blog, and I always put that spin on that in my writing. Always tried to keep it sounding a bit formal.
Today I had a talk with my boss, someone who is experienced, articulate, and has his finger on the pulse of the proverbial social media world. And he told me it was time for the company — me — to change the sound of our blog. That today’s reader wants conversation. Wants to be part of the conversation. Not dictated by it.
Now, it’s funny. I’ve made my personal blog casual and friendly. I have always treated my readers as friends. But I always thought work was supposed to be different. That it was supposed to be slightly conservative and formal, friendly yet polished. It was “the company” giving advice, not the writer.
But the world has changed. Successful companies listen to their customers and followers. They understand they don’t have all the answers, but want to give you what answers they do have. And often what they offer is just what you are looking for.
So how does this advice help us every day bloggers? How does it help us get more readers, more followers, more friends?
I think the most important thing to remember is that it’s the tone of the conversation that matters, both in person and on the Internet. You still have to have a professional approach to proper grammar, sentence structure, and a beginning, a middle, and an end to your story. You need to make a point.
But you also should be having a conversation with your readers. Make them feel comfortable about what you write. Even if they don’t agree with your point of view, an inclusive conversation makes them want to read to the end.
I am looking forward to being more “casual” at work in my approach to connecting with readers and customers. I want them to know I care, the company cares. There will be no sales tags at the end of each blog; only information that can hopefully make their life easier.
That’s the approach I’ve already taken here. And thought I don’t have a lot of followers, every day brings a surprise, a smile, and a chance to make a new friend.
How do you approach getting more readers of your blog?