In 1874, Louis-François’ son Alfred Cartier took over the company, but it was Alfred’s sons Louis, Pierre and Jacques, who were responsible for establishing the brand name worldwide.
Cartier created unique and individual creations for celebrities and royalty alike.
Their revolutionary ideas, such as using platinum in jewelry, earned Cartier the title of ‘Jeweler of Kings, King of Jewelers’ from King Edward VII.
Cartier is considered to be one of the top names in luxury products globally.
But. Cartier has never forgotten their history of producing custom-made or one-of-a-kind beautiful jewelry and wrist watch creations.