The world is full of gimmicks — full of one-liners and sensational promises for everything from growing hair to making money while staying at home. Just do this. Only $19.95. Follow these 5 rules and 10 guidelines and you’ll be smarter, prettier, richer, and so on.
Well, I want to cash in on that rigmarole, too. Every blogger wants to be popular. Well read. Recommended. Vital to the survival of the planet. Admit it — we don’t care about statistics, yet every time we get a new follower we do the Snoopy Dance.
So in that same (silly) vein, here are tried-and-true rules for you to follow if you want to be a popular, magnetic, P’s and Q’s type of over-the-top blogger.
* Write about kittens/cats and puppies/dogs. No one can resist the cuteness of baby animals. Even if they poop in your lap or chew your new pair of shoes, there’s something cute about the whole thing.
* Pictures. People love pictures. Nature’s a good one: flowers, trees, paths. Can’t beat Mother Nature for a Stress Buster. Makes ya just wanna go out and do the Sound of Music thing, doesn’t it?
* Use pictures of food. Even if your recipe/story/antidote doesn’t have anything to do with the pic, who can resist an image of ooey gooey caramel or creamy, cheesy lasagna or a bead-sweating glass of whatever? Makes my mouth water just to think about it.
* Quotes. People love stories that start or end with quotes. Surely Mel Brooks or Clint Eastwood carry the same charisma as Dali Lama or William Shakespeare. Try a “Roses are Red, Violets are Blue” kinda lead in. You’ll knock ’em dead.
* Lists. People can’t resist lists. The top 5 to 10 of anything is enough to hold their attention. Now, no one says these lists have to make sense — no one pays much attention to the rules once they leave your blog anyway. But they certainly are eye-catchers!
* Talk to make-believe characters. People love being entertained. I know of a blogger who talks to cheeseburgers and gargoyles. Why not you? And, who knows? They may be more informative and entertaining the evening news.
* Go overly long on the length of your blog. I know you want to unburden your soul, explore the possibilities, make new friends, share recipes, etc., etc., etc. But you and I know that the attention span of most readers is less than that of a gnat. At 600 words you’ve still got an audience. By 800 people are starting to open a second window on their computer. 900 to 1000 words people are throwing a load of laundry in between sentences. Anything on it’s way up to 2000 words might well be voted “Novel of the Year.”
* Steal — borrow. The Internet is full of ideas. Borrow what you like and make it yours. If you DO borrow directly from someone, give them the credit they’re due. Readers don’t necessarily care if your words sound familiar — they just don’t want to get sued for reading them.
* Talk about the same thing over and over. If you are sharing pain, share it. If you are sharing music, or thoughts on television shows, share it. Then talk about something else. Show your progress. Your research. Your over-vivid imagination. People love getting lost. Let them get lost in your mind.
* Make sure every sentence counts. You want to reach as many readers as you can with your message, no matter what that message is. Good bloggers are followed, not by the quantity they pump out, but by the quality. A story that makes you think, makes you feel, makes you chuckle, will stay with the reader a lot longer than one that flashes in the night.
And — (wait for it…) Who needs hot flashes in the night anyway?