Sunday Evening Art Gallery — Adam Goldberg

When Adam Goldberg, Creative Director and Co-Founder of Santa Monica-based studio Trüf,  isn’t crafting work for a client, the designer likes to engage his creativity with an ongoing series of minimal illustrations titled FAÜNA.The pieces combine black and red shapes and linework to form stylized versions of animals and insects.FAÜNA is an ongoing illustration project where he takes a very basic interpretation of the animal kingdom. His many years in branding has influenced the style and execution of illustrations and not necessarily the other way around —although it is a merger of both aesthetics.Goldberg describes the project as “a minimalistic and strange interpretation of the animal kingdom that only exists in our heads.”Although Goldberg is directly inspired by artists such as Joan Miro and Alexander Calder, he is also influenced by the client work he has completed over the years.“The simplicity, geometry, and composure that we try to achieve with our branding work rubs off on the artwork,” he explained.“I think more in terms of composition and balance more now than I ever have — and that’s because of the branding work.”More of Adam Goldberg‘s wonderful art can be found at www.trufcreative.com and https://www.messymod.com/.

 

 

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